Check your title, description, and tag character counts against Etsy and Amazon marketplace limits.

Why Character Limits Matter for Marketplace Listings

Every marketplace has different character limits for titles, descriptions, and tags. Exceeding these limits can result in truncated content, rejected listings, or poor search performance. But not using enough characters means you're leaving keyword opportunities on the table. The goal is to maximize every character within the limit.

How Our Listing Length Checker Works

Select your target marketplace, paste your title, description, and tags, and get instant validation against platform-specific limits. The tool shows:

Character counts: Real-time counts for each field against the marketplace maximum.
Over-limit warnings: Red alerts when your content exceeds the platform limit.
Under-utilization flags: Warnings when you're using less than 80% of available characters, suggesting room for more keywords.
Word counts: Helpful for Amazon descriptions where word count matters as much as characters.

Etsy Character Limits (2026)

Title: 140 Characters

Etsy titles max out at 140 characters. Every character is valuable for keyword placement. Most successful Etsy listings use 120-140 characters to maximize search visibility. Titles under 80 characters are usually underoptimized.

Description: 10,000 Characters

Etsy descriptions can be up to 10,000 characters. While the algorithm primarily uses titles and tags for search matching, descriptions influence Google Shopping results and buyer conversion rates. Use the first 160 characters wisely — they often appear as the meta description in Google search results.

Tags: 13 Tags, 20 Characters Each

Each of Etsy's 13 tags can be up to 20 characters. Tags over 20 characters are silently truncated, which can break your keyword phrase. Always verify tag lengths before publishing.

Amazon Character Limits (2026)

Title: 200 Characters

Amazon allows up to 200 characters for product titles, but the algorithm heavily weights the first 80 characters. On mobile devices, only the first 75-80 characters are visible. Structure your Amazon title to put the most critical keywords and your brand name in the first 80 characters.

Bullet Points: 500 Characters Each (5 Bullets)

Amazon gives you 5 bullet points with up to 500 characters each. These are critical for both SEO and conversion. Lead each bullet with a keyword-rich benefit and follow with supporting details.

Description: 2,000 Characters

The product description supports up to 2,000 characters. If you have A+ Content (Brand Registry), you get enhanced HTML content that replaces the standard description and significantly boosts conversion rates.

Backend Keywords: 250 Bytes

Amazon's hidden search terms field allows 250 bytes (roughly 250 characters for English text). Use this space for keywords that don't fit naturally in your title or bullets — synonyms, alternate spellings, and related terms.

eBay Character Limits

Title: 80 characters — much shorter than Etsy or Amazon, requiring careful keyword prioritization
Subtitle: 55 characters (optional, paid add-on)
Description: No strict limit, but keep it focused and scannable

Walmart Marketplace Character Limits

Product name: 50-75 characters recommended
Key features: Up to 1,000 characters per bullet (3-10 bullets)
Description: Up to 4,000 characters

Listing Length Checker